Mark Beal

Marketer, Professor, Author, Keynote Speaker, Gen Z Expert

“Generation Z is the ‘purpose generation.’ They are also America’s most diverse generation. With the coronavirus pandemic occurring during their most formative years, I identify Gen Z as the next ‘greatest generation,’ a generation of resilience, perseverance and innovation who will change the world for the better for many years to come.”
- Mark Beal


Marketer, Professor, Author, Keynote Speaker, Gen Z Expert

Mark Beal

For more than 25 years, Mark Beal served as a public relations practitioner and marketer developing and executing public relations campaigns for category leading companies and brands around such major sports and entertainment platforms as the Olympic Games, Super Bowl, World Series, NCAA March Madness, US Open Tennis and The Rolling Stones.

Today, he collaborates daily with Gen Z as a full-time professor of practice in public relations in the Rutgers University School of Communication & Information. Mark’s ongoing primary research of Gen Z has led to keynote speeches with the American Marketing Association, the Association of National Advertisers, Public Relations Society of America as well as corporations, brands, conferences and agencies.

It was Mark’s Gen Z students who inspired him to write his first book, 101 Lessons They Never Taught You In College, which was published in 2017 and his second book, 101 Lessons They Never Taught You In High School About Going To College, which was published in 2018. Both books are available for purchase on Amazon. Mark’s third book, Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media, captured the attention of media, marketers and employers nationwide as the oldest Gen Zers joined the workforce and the entire Gen Z cohort became the primary focus of corporations and brands. Mark’s most recent book, Engaging Gen Z: Lessons To Effectively Engage Generation Via Marketing, Social Media, Retail, Work & School, which he co-authored with Harvard University student, Michael Pankowski, is available on


Mark’s Published Books Available On Amazon. Click Here for a sample of Mark's latest book 'Engaging Gen Z'.

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Keynote Speeches

Mark Has Delivered Keynote Speeches To The Following Associations, Organizations and Conferences.


To engage Mark Beal and inquire about his Gen Z research, availability for keynote speeches and media interviews, please email